Binance US: The world of crypto trading has never been short of drama, and Binance US is once again making headlines. Once a dominant force in the American crypto landscape, the exchange is now struggling to hold its ground after its market share collapsed from around 10% to a staggering low of just 0.20%. In response, Binance US has rolled out one of the most aggressive pricing strategies in the industry slashing fees to almost nothing in a desperate bid to win back traders.
The Bold New Fee Model
In an announcement made on X (formerly Twitter), Binance US revealed that users can now enjoy 0% maker fees and only 0.01% taker fees across more than 20 trading pairs, including big names like Ethereum, Solana, BNB, and Cardano. What’s more, there are no subscription requirements or trading volume conditions attached to this new structure. On paper, this makes Binance US one of the cheapest exchanges in the U.S. market today.
But will near-zero fees be enough to bring traders back? That remains the big question. Despite the dramatic move, Binance US’s daily trading volume still hovers around $15.5 million a tiny figure compared to competitors like Coinbase with $2.9 billion and Kraken with $1.3 billion, according to CoinGecko.
From Market Leader to Market Laggard
The downfall of Binance US has been swift and steep. At its peak in 2022, the platform made waves by introducing zero-fee Bitcoin trading. That strategy initially boosted its profile and volumes, but its momentum was shattered by a series of regulatory storms.
In June 2023, the U.S. Securities and Exchange Commission (SEC) filed 13 charges against Binance, its CEO Changpeng Zhao, and Binance US, alleging unregistered securities trading and market manipulation. Within just 24 hours, the platform saw $1.43 billion in net outflows as customers rushed to pull their funds. Soon after, banking partners cut ties, forcing Binance US into a crypto only model for nearly 19 months.
Even though the SEC dismissed its lawsuit in May 2025, the damage had already been done. Trust eroded, volumes vanished, and competitors like Coinbase and Kraken tightened their grip on the market.
Can Low Fees Save the Day?
While Binance US’s fee cuts are eye catching, industry analysts warn that pricing alone cannot fix deeper trust and liquidity issues. Coinbase, for instance, dominates institutional adoption, managing more than $400 billion in assets with robust custody services. Kraken, meanwhile, has strengthened its position by expanding into derivatives and completing major acquisitions.
For Binance US, the road to recovery looks steep. Its brand remains tied to global Binance, which continues to face scrutiny in several jurisdictions. Many institutional players remain hesitant to engage with a platform that only recently survived a bruising regulatory battle.
Still, Interim CEO Norman Reed is optimistic. In late 2024, he described 2025 as a potential “breakout year” for Binance US, with new features and product expansions on the horizon. And with a friendlier regulatory climate emerging under the Trump administration’s pro crypto stance, the exchange is betting that it can script a comeback.
The Bigger Picture
What’s happening with Binance US is more than just a story about fees and volumes it’s a reminder of how fragile trust can be in the crypto ecosystem. For traders, the allure of near-zero fees may not outweigh concerns about liquidity and platform reliability. For institutions, regulatory clarity and security will almost always matter more than cost.
The next few months will be critical for Binance US. If the exchange can rebuild confidence, scale liquidity, and deliver innovative products, it may just find its way back into the big leagues. But for now, it’s fighting an uphill battle in a market where credibility counts for everything.
Disclaimer: This article is for informational purposes only and should not be considered financial or investment advice. Cryptocurrency investments are volatile and risky always do your own research before making decisions.
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