Amul: For millions of households across India, Amul is not just a brand it’s a trusted part of everyday life. From the morning glass of milk to the evening scoop of ice cream, Amul has been a companion in kitchens for decades. And now, the dairy giant has delivered news that will bring joy to every home: Amul has reduced the prices of over 700 products, passing on the benefits of the recent GST rate cut directly to its customers.
Price Cuts Across the Board
Starting September 22, 2025, consumers will pay less for staples like milk, curd, butter, ghee, paneer, chocolates, and even bakery items. Amul has made it clear that it wants families to enjoy the full benefit of the GST reduction, which is why this bold move has been rolled out across such a vast product range.
For example, Amul Taza toned milk (1 litre UHT) now costs Rs75 instead of Rs77, and Amul Gold (1 litre UHT) has dropped from Rs83 to Rs80. Everyday essentials like Amul Butter (100g) are now priced at ₹58 instead of Rs62, while the 500g pack has been reduced from Rs305 to Rs285. Ghee lovers will also feel the relief, with a 1 litre carton now costing Rs610—Rs40 less than before.
Ice Creams See the Biggest Drop
Perhaps the sweetest news of all comes for ice cream lovers. Amul has slashed prices dramatically on its frozen treats. The popular Vanilla Magic tub (1 litre) has dropped by Rs60, from Rs195 to Rs135. The beloved Punjabi Kulfi (60 ml), once priced at Rs15, will now cost just Rs10. Even premium flavours like Duetz Gold Mango (60 ml) are Rs25 cheaper, while everyday favourites such as the Strawberry Cup (55 ml) now cost only Rs10, down from Rs20.
More Savings on Specialty Products
Amul hasn’t stopped there. From chocolates and cookies to frozen snacks, the reductions extend across shelves. Amul Dark Chocolate (150g) is now Rs180, down from Rs200. Bakery favourites like Amul Butter Cookies (200g) cost ₹65 instead of Rs75, while sugar free cookies (450g) have dropped from Rs250 to Rs225. Frozen delights such as Amul French Fries (1.25 kg) have been reduced from Rs405 to Rs365.
A Move That Benefits Every Household
By cutting prices on such a wide range of products, Amul is not only making life easier for families but also encouraging higher consumption of dairy and packaged foods. This initiative comes at a time when rising household expenses have been a concern for many, and it serves as a much needed relief.
For decades, Amul’s tagline has been “The Taste of India.” With this decision, it is proving once again that it stands firmly with Indian families, ensuring quality food at affordable prices.
Disclaimer: The information provided above is based on the official announcement by Amul regarding GST related price reductions. Prices may vary slightly across regions and outlets.
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